I find liquid lipsticks tricky. In fact, I’m a bit scared of them. I love the matte finish and the staying power, but I cannot deal with the dryness, the crumbling, that gross inner lip tide line.
The fear stems from 2010, the year I discovered Maybelline Superstay 24hr Lip Color. Man I loved that lipstick. Could not believe the staying power. I think the Superstay was one of the OG liquid lipsticks. You can still get it. The formula may have had an update, but same product, double ended, a doe foot applicator with colour on one end, a lip balm on the other.
But it had issues. It looked so good at first application, but if you were out and it started to wear off, you were screwed. Top ups turned into a dry, crumbly mess. The balm was no use. But try and wipe it off, nope, ain’t happening. It will not budge. I ended many nights with just a thick red lip line, a cakey ombré disaster.
So when the current liquid lipstick trend started ramping up, I was dubious. And then I started hearing all the same descriptions – drying, flaky – and thought, no way, I’m out.
But there is something about a matte lip. It looks modern, fresh. So when I saw Fleur de Force’s blogpost on the Collection Velvet Kiss Moisturising Lip Creams, I was interested. Firstly, moisturising. Secondly, they are £2.99.
£2.99! You don’t get a lot of makeup for £2.99. My shoes are on, I’m getting my coat. I bought one in the shade Caramel and liked it so much that I went back the next day and bought them all. Every colour.The Collection Velvet Kiss Moisturising Lip Creams are amazing. They glide on, smooth, even, opaque. Then dry down to matte, some with a dry finish, other shades slightly tacky. If you make a mistake there is time to correct it, just wipe it off, no stain. And they last for hours. But the best bit is how they fade – gradual and even – and you can top up again and again without it getting gross.
They aren’t drying, but calling them moisturising might be pushing it. Let’s talk shade by shade.
The first purchase, now a permanent resident of handbag. Dries slightly darker than the in-tube shade, so more of a true brown than a nude brown. A classic liquid lipstick colour. Finish is slightly tacky and there is some transfer, but fades beautifully. Probably the favourite.
Dries slightly pinker than the in-tube shade, this one is very smooth, an opaque dusky pink. No tackiness, no transfer. Fades nicely but slightly more prone to the inner lip tide line.
This is the only one that is a bit patchy, which is a shame as the colour is fantastic, a dark vampy purple, a true match to the in-tube shade. On the plus side, you can get a good result, it just needs two coats. Which is easy, as this shade dries down the fastest, with no tack. A bit drying compared to the other shades and more prone to the tide line as it fades, but no transfer. Overall, not a dud but not as good as the others.
This shade is fantastic, super smooth, even colour pigment, a bright plummy purple. Slightly tacky finish and some transfer. Fades evenly. Another contender for favourite shade.
The perfect bright, pillarbox, red red. The brightness of the red with the matte finish makes this look super fresh. New and classic at the same time. Oh maybe this is my favourite shade. The tiniest bit of tack, no transfer.
Looks neon orange in the tube, dries a very vibrant but wearable orangey-coral on the lips. Such a great summer shade. Fades nicely, no tackiness, no transfer.
So very good. At such a very low price. Makeup nirvana.
Til next time,