Let’s kick off 2020 with a proper makeup review, shall we? I’ve been using this No7 foundation for 2 months straight, it’s a new fave. A properly brilliant base product, as all No7 foundations are. The thing that interested me about this one, the No7 Protect & Perfect Foundation, was its similarity to another favourite of mine, the It Cosmetics CC Cream. And that’s what’s taken me so long to review it. Wanted to pit them against one another, properly test them out, in the most effective way I can. The half face test.
Call me vain, but I was a little reluctant to wear different foundations on each side of my face during party season. They are slightly different shades, and both a little dark for my current complexion, which results in quite a bold look. But January has brought new opportunities for mismatched foundation, so here we are, the half face test is complete and the results are in.
The first difference that you notice is the texture of the products. Both creamy but the It Cosmetics is slightly thicker, you pump a little onto the back of your hand and there it stays, whereas the No7 is a touch thinner and will run. This difference is mirrored when applied to the face. The It Cosmetics side has a little more coverage, skin tone is more even, dark circles and blemishes more concealed. It also feels heavier. It’s one of the only things I don’t like about the It Cosmetics CC Cream. It’s pretty weighty. You can feel it on the skin. The No7 feels much fresher. In fact, you can’t really feel it at all. What you lose in coverage you gain in comfort.
They both have the same plump, dewy finish, flattering on lines and texture, perfect for those with dry skin but suitable for all except the very oily. More flattering than another similar product, the Maybelline Dream Urban Cover Foundation, which needs some skin prep in order to achieve the same look and can emphasise downy face hair. Don’t get me wrong, the Maybelline is an excellent, affordable base. Would recommend. But the No7 is even better. The shades are better, the tones more neutral (the Maybelline shades lean a little orange). The Maybelline lasts well but can look patchy as it fades. The other two last a similar amount of time on the skin and both fade evenly.
So which should you try? If budget is your main concern then the Maybelline is a great buy. If you can stretch to the No7, do it. It’s a superior product. Almost an exact dupe for the It Cosmetics, just slightly more sheer. If you like lots of coverage but aren’t in your teens or twenties or have dry skin, and find full coverage foundations unflattering or ageing, then the It Cosmetics CC Cream is still the best at that.
It Cosmetics Your Skin But Better CC+ Cream SPF 50+, £31, full review here.
Til next time,