Benefit went big with this launch. A space-themed teaser campaign. Pink astronauts roaming city streets and silver spaceships in shopping malls. Then there were the press trips, most notably the influencer jolly to a £10,000… View Post

Think it might be Love Island. Too much staring at pretty people in swimwear. It could also be the weather. We seem to be having an actual British summertime. Result. Whatever the reason, am currently… View Post

Hold on to your Advantage Card Points beauty buffs, we’ve got some Big Beauty News up ahead. After launching into Selfridges department stores last summer, American beauty brand IT Cosmetics is now available at Boots.… View Post