Milk Makeup is a clever brand. The majority of their cruelty free, vegan products are cream formulas that come in stick form. Am a big fan of makeup in a stick that you can scribble straight onto your face like a giant crayon. No decanting stuff onto the back of your hand or fiddly lids or spills. All the benefits of liquid makeup – light, dewy formulas – in travel friendly form. They won’t make a dent in your cabin bag liquid allowance but their enhanced portability is not just the stuff of suitcases, being equally handy on home turf in your gym or handbag.
And it’s not just makeup. The Milk brand does all sorts in it’s clever chubby stick design. Skincare too. Glow oils and serums and luminous blur sticks. Watermelon Brightening Face Masks and Matcha Cleansers and Toners, all in stick form. Which now I think about it, and all of the weird and wonderful options that I could have bought, I feel very boring indeed having ordered a bronzer.
What can I say, my beauty tastes are on the vanilla side. Not for me your Glitter Sticks or Cannabis Hydrating Face Masks or Holographic Highlighters. But a lovely dewy cream bronzer? Am keen. So it’s fortunate that you can now buy New York based Milk Makeup in the UK, via online retailer Cult Beauty. I ordered the brand’s hero product, the Milk Makeup Matte Bronzer in Baked, the lighter of the two available shades, and eagerly awaited it’s arrival.
The first swatch had me worried. A bit too dark and a bit too orange, very pigmented and quite dense. Not what I was expecting. I have the Chanel Soleil Tan cream bronzer, which I like a lot but sometimes find a bit much, particularly when I’m at my palest, it leans a bit orange and sits a little heavy on the skin, great for fuller coverage evening makeup but not what I’d gravitate to for every day.
But the worries were unfounded. On the skin it blends away incredibly easily, almost entirely, and is virtually undetectable. The formula is very sheer, it imparts a little colour but otherwise your skin, complete with freckles and blemishes, shows through it. Which makes it very different to the Chanel which is a stiff cream that provides coverage. It also makes it very easy to use. I draw it straight onto my cheeks, then blend it in with a brush, using any excess across my forehead and down the nose.
I like it. I like it so much that I have used it every single day since it arrived and have now ordered another Milk product, a Lip + Cheek stick. Still vanilla, I grant you, we’re not breaking new ground buying cream blusher, but the heart wants what it wants and my vanilla heart wants a lightly bronzed face and glowy pink cheeks.
Milk Makeup Matte Bronzer, £20.50, here.
Til next time,