Makeup Revolution Conceal & Define: Tarte Shape Tape Dupe?

Tarte Shape Tape Dupe

No. Just no. Not a dupe for the Tarte Shape Tape Concealer. I mean they are similar, I’ll give you that. The tube, the oversized doe foot applicator. Both liquid concealers with a similar consistency. But let’s be real. The Makeup Revolution? Not as good.

Makeup Revolution Concealer Review

In short, the Shape Tape is fantastic. A very thin formula, with impressive coverage that lasts and doesn’t crease. The texture and finish feels high end. Full review here.

The Makeup Revolution Conceal and Define Concealer, however, has issues. The first is shade range. Looks great at first glance, 18 shades. But a closer look reveals problems.

Makeup Revolution Conceal and Define Concealer Review

At the fair end is C1, a very light neutral option. C2 and C3 are also very fair, but both very pink in undertone. Then we have C4, which is considerably darker and flat out orange. So there are some major gaps. None of the shades work for me. Can only imagine the struggle for deeper skin tones.

The other major issue is formula. It creases terribly, though less so after it is set with powder. Nor is it particularly forgiving: emphasises texture and dry patches, settles into fine lines. Breaks up around the nose too.

Makeup Revolution Concealer Swatch

But it’s not all doom and gloom! No, no. It has some good qualities too. A nice thin consistency that blends beautifully. The coverage isn’t full, but a solid medium that does build a little. While it won’t cover dark circles, it layers just fine over colour corrector. And it is perfect for highlighting.

Makeup Revolution Conceal and Define Concealer Swatch

If you have minimal fine lines and normal to oily skin, you might love it. And as concealers go, it’s pretty good for four quid.

Tarte Shape Tape Contour Concealer, £22, here.

Makeup Revolution Conceal and Define Concealer, £4, here.

Til next time,




  1. January 21, 2018 / 11:23 am

    Great honest review, I couldn’t use the MUR if it creases. Same with the collection one I can’t use it under my eyes. The amount difference is huge too, if the MUR had the same ml as the Tarte it would be around £12 so not as cheap as chips as they proclaim. Think I’ll save my £4 & pop it towards the Shape Tape 🙂 great informative post xxxx

    Zoe ♥ MammafulZo

    • January 21, 2018 / 5:16 pm

      Thanks Zoë! Yep same with Collection but love it for spots. Get the Shape Tape, definitely. X

  2. January 21, 2018 / 2:28 pm

    I haven’t tried Shape Tape yet, but I don’t think I would try the MUR. As an older lady, I can’t be having extra creases around my eyes. LOL! I use IT Cosmetics Bye Bye Undereye and just purchased the UD All Nighter. But sometime I will get around to trying Shape Tape!

    • January 21, 2018 / 5:19 pm

      I have the IT Cosmetics Bye Bye Under Eye Illumination Concealer! Really rate it. The Tarte is my favourite though. Totally with you on the creasing. Thanks for reading. H x

  3. January 22, 2018 / 3:25 pm

    Such a helpful post Hayley! I’ve seen it used lots in videos (although hadn’t seen any comparisons yet) and thought they didn’t look that similar when put on the face. I think MUR are great at making products look like the real deal but like you’ve noted, when you work out the ml to price they often don’t work out as cheap as you’d first expect!
    Helpless Whilst Drying

    • January 22, 2018 / 3:27 pm

      Thanks for reading Rach! Yeah, MUR are excellent marketeers, that’s for sure. H x

    • July 30, 2018 / 9:04 am

      Hi! Light Medium. It’s a little too dark for me in winter, but ok most of the time. H x

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