Game Face and the Problem with Beauty Boxes

This Game Face Beauty Box is such a good idea. A selection of hero products from the biggest brands within the Estée Lauder group: Bobbi Brown, GLAMGLOW, Smashbox, MAC. A one-off beauty box, £25, no subscription. A great way to try out cult products without committing to the full sizes.

And it is a fantastic edit, the products are top notch. But had I seen it in person I might not have bought it. It’s a size issue. The photos are a little deceptive, mine included. Because this Game Face Box is tiny. As are the products within it.

Don’t get me wrong, I love a travel size. Bought it with a holiday in mind. But I think it would be pushing it to describe some of these as travel size. More like deluxe samples. And herein lies the problem with beauty boxes. The sums just don’t add up.

They say it’s worth £69. You know, based on the price per ml. But that doesn’t really work. It doesn’t take into account gift sets, or offers or the fact that most premium brands offer samples of their products that you can try for free.

Clinique almost always has a gift with purchase offer on somewhere. Estée Lauder are fantastic at samples, if you aren’t sure which product is right for you. GLAMGLOW do excellent value sets, year round but especially at Christmas time. (Speaking of Christmas, beauty advent calendars are the absolute worst for this selling samples racket.)

MAC sell a travel-sized Strobe Cream. It’s £12 and 30ml. The Strobe Cream in the Game Face box? 6ml. You see my issue? Bit stingey, no?

Game Face Beauty Box, £25, here.

Til next time,




  1. Claire
    August 23, 2018 / 8:08 am

    Looking at the photos I assumed they were full price! Thanks for the info.. as for advent calendars I think the m&s one is great value, I look forward to it every year!

    • August 23, 2018 / 8:15 am

      Oh the M&S one is great, I bought it last year and loved it. I’m still using bits from it now! H x

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