Ouai Texturizing Hairspray

Not what I was imagining at all. I was expecting it to be wet like, oh I don’t know, a hairspray. But it isn’t. It’s dry. Like dry shampoo.

This is not necessarily a bad thing. Love a dry shampoo. And the Ouai Texturising Hair Spray is actually a very nice product. The founder of the brand is Jen Atkin, hairdresser to the Kardashians. Ouai, pronounced way, is how the cool kids say oui in Paris.

Don’t look at me, I didn’t name it. Had I been in charge of the names, Texturising Hair Spray wouldn’t have made the cut either. That description doesn’t quite cover it, though it absolutely does give hold. Texture, not so much. Would expect a texturiser to give separation, create that piece-y, beachy, undone look. But if anything this does the opposite. Gives hair a sort of matte, volumised, stuck to together look. Like a fluffy cloud. Or candy floss.

Now I know, candy floss doesn’t exactly scream #hairgoals. But hear me out. It’s about the volume. This is the product for gals who like big hair. It gives serious volume, at the roots, through the lengths, wherever you require it. And does so without the stickiness of so many products of this ilk. It also revives hair in the way of dry shampoo, but without any residue. And a little goes a long ouai. (Geddit? Ok, I’ll get my coat.)

Volume Dust maybe. Big Hair Air? Backcomb In A Can? Volumising Dry Shampoo even, should my previous suggestions be ouai off brand. (I’m going, I’m going…)

Ouai Texturising Hairspray, £10 travel size, £22 full size, both available here.

Til next time,



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