It might have a British spelling, but ColourPop isn’t available here in the UK. Though you probably know the brand. Launched in 2014, the Los Angeles based business aimed itself firmly at the Insta-generation. Trend-led, inexpensive colour cosmetics sold exclusively online through their own website.
This digital-first strategy worked: the brand is hugely popular and a firm fave within the YouTube and Instagram beauty community. And it only looks set to grow. Last year saw Sephora launch the line into stores.
Which still doesn’t help a girl out. Although both ColourPop and Sephora ship internationally now, getting the goods is not easy. Before you place that order, here are some things you should know…
Free international shipping over $50. That sounds good, you think. Got a bunch of ColourPop products on the old wish list. Ask the iPhone how much $50 is in pounds, it says £36. Fine, you say, let’s do it.
But hold your horses my spenny friend, there are some costly surprises in store. The first is on your bank statement. The iPhone is not a reliable currency converter it would seem. You have been relieved of a few extra pounds.
Fast forward 11 days and Royal Mail will deliver you a card, but not the goods. For they too require payment. Customs fees. At an eye watering £17.
Not so affordable after all.
Til next time,