This stuff is hyped. The biggest skincare launch in years. Let’s review The Ordinary and find out…Worth the Hype?
What Is It?
A new super affordable skincare brand from Deciem, the company behind niche skincare brands like Niod, and the new White Company skincare line.
What Does It Do?
Big ingredients at small prices. No fancy packaging. Just effective skincare products at bargain prices.
- Advanced Retinoid 2%, £8: lovely texture, gentle but effective retinol serum.
- Buffet, £12.70: nice, if slightly sticky, peptide based serum.
- Natural Moisturising Factors + HA, £4.90: decent moisturiser as the final step in a multiple product skincare routine. Knocks back the stickiness of the serums leaving skin comfortable.
The Less Good
- Lactic Acid 10% + HA, £5.80: a super sticky chemical exfoliator that smells terrible.
- Hyaluronic Acid 2% + B5, £5.90: this moisturising serum migrates to eyes overnight leaving them sticky and puffy on waking.
The Ordinary will get you results. Effective skincare at low prices, yep, totally fulfils that brief. My skin looks smooth and hydrated having used it exclusively for 6 weeks.
The products are a little joyless to use. Function over form. The textures of the serums aren’t luxe but gloopy, tacky. If you use luxury serums already you may miss the silky slip.
But a luxury skincare brand it is not. It’s something new. The Ordinary promise is not luxury formulations, but clinical formulations. Clinical formulations with integrity.
Which it delivers with aplomb.
Til next time,