Worth the Hype? The Ordinary Skincare 

The Ordinary Skincare

This stuff is hyped. The biggest skincare launch in years. Let’s review The Ordinary and find out…Worth the Hype?

The Ordinary Skincare

What Is It?

A new super affordable skincare brand from Deciem, the company behind niche skincare brands like Niod, and the new White Company skincare line.

The Ordinary Skincare

What Does It Do?

Big ingredients at small prices. No fancy packaging. Just effective skincare products at bargain prices.

The Ordinary Advanced Retinoid 2%

The Ordinary Advanced Retinoid 2%

The Good

  • Advanced Retinoid 2%, £8: lovely texture, gentle but effective retinol serum.
  • Buffet, £12.70: nice, if slightly sticky, peptide based serum.
  • Natural Moisturising Factors + HA, £4.90: decent moisturiser as the final step in a multiple product skincare routine. Knocks back the stickiness of the serums leaving skin comfortable.
The Ordinary Natural Moisturising Factors + HA

The Ordinary Natural Moisturising Factors + HA

The Less Good

The Ordinary Lactic Acid 10% + HA 2%

The Ordinary Lactic Acid 10% + HA 2%

The Ordinary will get you results. Effective skincare at low prices, yep, totally fulfils that brief. My skin looks smooth and hydrated having used it exclusively for 6 weeks.

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary Hyaluronic Acid 2% + B5

The products are a little joyless to use. Function over form. The textures of the serums aren’t luxe but gloopy, tacky. If you use luxury serums already you may miss the silky slip.

The Ordinary Skincare

But a luxury skincare brand it is not. It’s something new. The Ordinary promise is not luxury formulations, but clinical formulations. Clinical formulations with integrity.

Which it delivers with aplomb.

Til next time,




  1. April 11, 2017 / 6:18 am

    I have used some and have mixed opinions on functionality..xx

    • April 11, 2017 / 6:25 am

      Have you reviewed it too? I will check it out! H x

      • April 11, 2017 / 6:30 am

        Not reviewed yet hon.. I have been using them and so far the results have been both good and ok. xx

        • April 11, 2017 / 6:31 am

          I’ll keep an eye out for it. H x

  2. April 16, 2017 / 10:38 pm

    Definitely worth the hype! I’ve bought Niancinamide, Alpha Arbutin, Retinol 2% and highly rate the Hyaluronic acid. Can’t buy anymore until I finish this batch though. Wanting to try out the Squalane!x

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